Over the last 15 years, Weidner Texas has donated over 200,000 canned goods to The West Texas Food Bank. The tradition began when Weidner’s Texas Regional Director wanted to show that they were more than just another business, but part of the community. Each November and December, the Texas Region reaches out to employees, residents and volunteers to help keep the Texas Food Drive giving back to the community they work and live in.
The West Texas Food Bank (WTFB) is “the largest collaborative non-profit, non-governmental hunger relief agency serving the Permian Basin.” They have supplied 4.4 million meals to those in need in West Texas, focusing on “the nutritional needs of children, families, and seniors through strategic partnerships with civic groups, corporate groups, and private donors.”
Giving back with Weidner is fun, convenient and at some properties, involves a little spirited competition! Some Weidner communities hold contests to encourage contributions. Some have held a Breakfast-on-the-Go for residents who trade their favorite breakfast items for canned food. This year, the Top Dawgs Team in Midland, TX hosted a 5k run whereby the participants could either pay to participate or contribute canned food items to the food bank, with all proceeds going to the West Texas Food Bank. Last year, one community traded canned food for a visit with Elsa from Disney’s “Frozen” movie. Another community traded canned goods for a picture with Santa. This year, Weidner Texas has partnered with The Permian Basin Mission Center in Odessa, TX, where they supply an average of 147 families per day with food, clothing, and other necessities.
The Weidner leasing staff helps make giving convenient for their residents by placing donation bags at every apartment door, and then returning and collecting the bags so residents don’t have to lug them down to the leasing offices. Barrels are located in the leasing offices of 24 properties located throughout Midland, Odessa and Abilene, TX. Anyone who enters the leasing office is invited to donate and either give canned foods, or a cash donation that gets passed along to the chosen charitable organization. When cash is donated, the food banks can then purchase turkeys for those less fortunate so that they can enjoy a festive holiday meal. At Permian Basin Mission, they handed out 550 food baskets during the week before Thanksgiving 2016, all generated from donations.
There are currently 6 teams of associates in Texas vying to be the “winner” that collects the most canned goods. Brenda Huffty, Weidner Texas’ Vice President, will announce the winning team during the Holiday Party scheduled for December 14, 2016.
At Weidner, what matters to you, matters to us. We consider it an honor to give back to the community we live, work and play in.