At Weidner, we believe success is driven by the amazing people that align with our company vision, who then, in turn, give residents the quality customer service they have come to expect when renting a Weidner apartment home. Recently, we sat down with Joe Gerena for a day in the life of a Regional Social Director.
Joe started his career with Weidner at Visions Serenity Apartment Homes as a Leasing Consultant in June 2012. He was also one of the original members of the Arizona Gold Star Committee. Soon after joining the Weidner team, he was awarded “Leasing Consultant of the Year” and was quickly promoted to Social Director in July 2015, leading to his most recent position as Regional Social Director.
Joe describes his position as Regional Social Director as “diverse.” On any given day, Joe might be coordinating resident events and activities, establishing partnerships with local businesses, monitoring Weidner’s online reputation, and training an on-site team on how to effectively connect with residents. Joe’s goal is to “show our teams how to convey our community value to our residents, and reduce our exposure by building up these relationships.”
“Teamwork Makes the Dream Work!”
That’s Joe’s business motto and it shows in his daily interactions with residents and staff. “If you hear me talking to a resident you’ll often hear me say “Let me see what I can do.” This allows me to pick the brain of my coworkers and management for ideas to help our residents with their situation. It makes residents feel like we are at least trying to help them, even if the solution isn’t clear right away. We’ve had some amazing ideas come from these conversations,” said Joe.
Joe defines teamwork as working hard and consistently doing so with a positive attitude. “I think our company has an amazing team of leaders. I’m constantly impressed at how hard our Community Directors work. I’m equally impressed by how hard our senior management teams work. All the while doing so with a positive attitude, and a focus on training and development.”
“My favorite thing (about working as a Regional Social Director) by far is the variety and the challenge of dealing with so many different communities and team members. I’ve always enjoyed working with people and learning different personalities. Our communities are all so different, and finding ways to connect with people is never the same. I feel as though I’m always learning something new, and being able to teach someone something new is a great feeling.”
Variety and challenges have certainly played a consistent role in Joe’s career. At Aspire Pinnacle Peak, they decided to start an Annual Thanksgiving Dinner which quickly became an instant hit with over 300 attendees. The second year, they were ready for the crowds and over-prepared, ending up with a surplus of leftovers. Joe decided to deliver the leftovers to local law enforcement and also feed the homeless. After contacting the local police department, he went to downtown Phoenix to deliver a catering tray of pasta. There happened to be military training happening that night, so he obtained directions from one of the officers and pulled onto a closed road near the headquarters. As he turned onto the road he was promptly pulled over and approached by officers with guns drawn, demanding to know why he ignored the closed road sign. Joe calmly explained that he had called ahead and was simply trying to deliver the free food. The pasta delivery appointment was confirmed and Joe was escorted into the station… also known as the “pasta drop off point.”
“It was an interesting way to end my day,” commented Joe.
All in a day’s work for Joe Gerena!
From everyone here at Weidner Apartment Homes, thank you for all your hard work and now for one of our favorite sayings, “Teamwork makes the dream work!” We couldn’t have said it better, Joe!
-The Weidner Team